Monitor and value brand exposure in relation to sponsorships
SponsWatch creates a currency for how to measure sponsorship exposure.
Why SponsWatch
The industry measurements of exposure value for the sponsorship market are simply not good enough. They don’t cover the entire media landscape are often manual and are not based on a uniform valuation method resulting in arbitrary valuations.
The solution
Combining best in class technology (AI), existing social media listening tools (API) and proprietary
technology / solutions focusing on all media types. Serving right holders, sponsors and agencies through a uniform valuation
model using metrics recognized by the industry.
Coverage
All formats and the full media landscape.
A range of monitoring tools ensuring a solution covering the entire media landscape.
A one-stop-shop.
Analysis
API, AI and net distribution
Automated process (API) with social media listening suppliers and with image/video analysis supplier. Distribution based on net numbers and industry recognised assumptions.
Valuation
Uniform, based on recognised metrics
Uniform method based on advertising costs at discounted price to ensure a credible valuation comparable to other marketing metrics.
